Atour Lifestyle Holdings Limited has unveiled its financial outcomes for the second quarter of 2026, demonstrating substantial growth in both net revenues and net income. This success is primarily attributed to the continued expansion of its hotel network and the rapid advancement of its retail division. The company's strategic focus has shifted from mere scale-driven expansion to a more refined approach centered on high-quality development, emphasizing product innovation, enhanced service capabilities, and operational efficiency. While anticipating a slight reduction in full-year net profit margins due to an evolving revenue composition, Atour has confidently revised its retail revenue growth forecast upwards, underscoring its robust market standing and promising future trajectory.
During the earnings call, held on Thursday, August 20, 2026, Atour's leadership team, including Founder, Chairman, and CEO Wang Haijun, and Executive Vice President and Co-Chief Financial Officer Wu Jianfeng, provided detailed insights into the company's performance. They highlighted a net revenue increase of 41.4% year-over-year, reaching RMB 3,490 million, fueled by strong performances in both the manachised hotel and retail sectors. The manachised hotel revenue climbed by 32.8% to RMB 1,725 million, reflecting successful network growth and supply chain development. The retail segment experienced even more impressive growth, soaring by 63.2% to RMB 1,575 million, a testament to its strong brand recognition and innovative sleep-related product offerings.
Key financial metrics further illustrated Atour's solid quarter. Net income rose by 29% year-over-year to RMB 548 million, with adjusted net income seeing a 30.8% increase to RMB 558 million. Adjusted EBITDA also grew by 34.6% to RMB 821 million. Operational statistics for the hotel division remained robust, with an Average Daily Rate (ADR) of RMB 437.9 and an occupancy rate of 76.2%. The Revenue Per Available Room (RevPAR) reached RMB 345.4, achieving 100.7% of the previous year's level. The company's hotel portfolio expanded significantly, with 2,175 hotels in operation—a 19.2% increase year-over-year—and 101 new hotels opened during the quarter. The development pipeline also remained strong, with 811 manachised hotels underway, ensuring future growth.
Despite these positive results, management acknowledged potential challenges. Wu Jianfeng pointed out that a shift in revenue mix towards lower-margin supply chain and retail businesses, coupled with a higher tax rate, would likely lead to a modest year-over-year decline in the group's full-year net profit margin. Wang Haijun also noted the market pressure on "homogeneous products and services" in both hotel and retail sectors, emphasizing the growing consumer preference for differentiated experiences. However, Atour's strategic initiatives, such as the successful Atour 3.6 model and the introduction of unique guest experiences in brands like Atour Origin and SAVHE, are designed to counter these pressures by enhancing brand value and pricing power.
The company remains committed to its long-term strategy, focusing on quality, innovation, and user experience. Atour Planet, the retail arm, continues to innovate with upgraded products like the Deep Sleep Memory Foam Pillow Pro 4.0 and the Deep Sleep Thermo-Regulating Comforter Pro 3.0 All-Season, which address specific user needs. The company also reported a growing membership base of 120 million individual registered members, forming a strong foundation for cultivating long-term user value. Atour's leadership expressed confidence in its ability to navigate market cycles by consistently delivering high-quality products and services, fostering customer trust, and prioritizing the well-being of its service staff, thereby setting new industry benchmarks for excellence.
