Google Meet has unveiled a new AI-powered virtual makeup feature, allowing users to enhance their appearance during video conferences with a selection of 12 distinct makeup styles. This innovative addition is seamlessly integrated into the platform's “Appearance” settings, building upon the existing “Portrait touch-up” functionalities that include complexion smoothing and eye enhancements. The virtual makeup is designed to remain consistently applied even with user movement, ensuring a natural and authentic look. This capability, which can be enabled or disabled at any time during a call and saves user preferences, positions Google Meet competitively against rivals such as Microsoft Teams and Zoom, both of which already offer similar virtual cosmetic options. The rollout began on October 8th, making it accessible on both mobile and web platforms.
Google Meet Enhances User Experience with AI Makeup Integration
In a move to elevate the video conferencing experience, Google Meet introduced an artificial intelligence-powered virtual makeup feature on October 8th, 2025. This enhancement, accessible through the “Appearance” section under “Portrait touch-up,” offers users a choice of 12 virtual makeup looks. The “Portrait touch-up” function, a pre-existing feature since 2023, already provided options for skin smoothing, under-eye brightening, and eye whitening. The standout aspect of this new AI integration is its ability to maintain the virtual makeup’s stability on the user’s face, regardless of their real-time movements during a call. This ensures that the digital cosmetic effect appears realistic and unobtrusive. The feature is deactivated by default but can be easily toggled on by the user before or during a meeting. Once a makeup style is selected, Google Meet will retain these preferences for subsequent calls, streamlining the user experience. This strategic update positions Google Meet more strongly in the competitive landscape of video conferencing, where platforms like Microsoft Teams and Zoom have already offered similar virtual beautification tools.
The introduction of AI-powered virtual makeup in Google Meet highlights a broader trend towards integrating advanced artificial intelligence into everyday communication tools. This development not only offers users greater control over their on-screen appearance, potentially boosting confidence during virtual interactions, but also underscores the increasing sophistication of AI in real-time visual processing. For users, it offers a convenient solution for looking their best without the need for physical makeup, catering to the evolving demands of remote work and digital social interactions. For Google, it represents a strategic enhancement that helps them keep pace with, and potentially surpass, competitors in the dynamic video conferencing market.
