Harper Beckham, the 15-year-old daughter of fashion icon Victoria Beckham, is making waves in the beauty world with the upcoming launch of her skincare brand. This entrepreneurial endeavor, titled "Harlo by Harper," was inspired by Harper's own experiences with problematic skin and presented to her mother via a detailed PowerPoint presentation. Victoria Beckham has reportedly invested over £2 million into this venture, which was formally established as H7B when Harper was just 13 years old. The brand aims to cater to a teenage audience and is set for release after Harper completes her GCSE examinations next year.
Details of the New Skincare Venture and Family Dynamics
In a recent interview on "Today with Jenna & Sheinelle," Victoria Beckham shared insights into her daughter's burgeoning business aspirations. She recounted how Harper, having grown up observing her mother's product development meetings since Victoria launched her own makeup brand in 2019, approached her with a dual proposal: a beauty brand and a perm. While the perm was declined, the beauty brand idea was embraced with enthusiasm.
Harper's passion for beauty and skincare developed from a young age, often sitting in on her mother's industry discussions. The concept for "Harlo by Harper" originated from Harper's personal struggle with acne, which she attributed to using unsuitable products. This led her to a dermatologist and subsequently sparked her desire to create a brand that could help other teenagers avoid similar issues. Victoria emphasized Harper's drive and dream, though she noted the importance of Harper focusing on her upcoming exams before the official launch.
Sources close to the family revealed that H7B is an independent entity, distinct from Victoria Beckham Beauty, signifying a substantial financial commitment from Victoria. Company accounts from October 2024 to December of last year show creditors are owed over $3.3 million, with a significant portion (over $2.8 million) owed by group undertakings, indicating a substantial loan. The name "Harlo" has been trademarked in the US, following an earlier attempt to trademark "Haiku by Harper." The brand is expected to offer a range of products including cleansers, toners, light moisturizers, and lip balms, with Harper utilizing her mother's team of experts for development. There are even ambitions for "Harlo" to compete with established celebrity-backed brands like Hailey Bieber's Rhode Beauty.
This news comes amidst a period of financial growth for Victoria Beckham's holding company, which oversees both her fashion and beauty businesses. The company reported an operating profit of £7.3 million in the year to December 2025, a significant improvement from the previous year's £1.5 million loss. While the fashion segment alone saw an operating profit of £1.5 million, it incurred a £1.7 million loss after tax and currently owes £59 million to creditors. However, when combined with the profitable makeup and beauty division, the overall holding company achieved a £2.4 million profit after tax. This family enterprise contrasts with previous reports of familial tensions, such as Brooklyn Beckham's past comments regarding his parents prioritizing their brand over family life.
The journey of Harper Beckham, from a personal struggle with skin issues to an aspiring entrepreneur, highlights the power of personal experience in driving innovation. It also underscores the evolving landscape of celebrity branding, where younger generations are increasingly leveraging their platforms and family legacies to create their own ventures. Victoria Beckham's significant investment demonstrates a strong belief in her daughter's vision and business acumen, setting the stage for what could be a successful teenage beauty empire. This narrative offers a fascinating look into the blending of family support, personal passion, and strategic business development within the high-stakes world of celebrity enterprises.
