Prime Video is set to revolutionize how basketball fans in the UK and Ireland experience the NBA. Starting with the highly anticipated 2025-26 season, Amazon's streaming service will become the exclusive hub for a vast array of NBA content, from regular-season showdowns to the thrilling climaxes of the playoffs and the NBA Finals.
Prime Video's Inaugural NBA Season: A New Era for UK and Ireland Fans
On August 15, 2025, in London, Prime Video officially unveiled a significant portion of its broadcast schedule for the upcoming 2025-26 NBA season. This announcement coincides with the NBA's release of its full regular-season fixture list, marking a pivotal moment for basketball enthusiasts across the UK and Ireland.
The season's tip-off is scheduled for Friday, October 25, with an electrifying doubleheader. Viewers can tune in at 00:30 BST to watch the New York Knicks battle the Boston Celtics, followed by a captivating clash between the Minnesota Timberwolves and the Los Angeles Lakers at 03:00 BST. These initial 67 regular-season games represent a substantial part of Prime Video's commitment, with the remaining 20 matchups to be revealed in the coming weeks.
Beyond the regular season, Prime members in the UK and Ireland will gain unparalleled access to key events. This includes exclusive coverage of the NBA Berlin and London Games on January 15 and 18, respectively, featuring the Orlando Magic against the Memphis Grizzlies. Furthermore, the 2026 SoFi Play-In Tournament, a significant portion of the first and second round playoff games, and a Conference Finals series will all be exclusively available through Prime Video. The pinnacle of this exclusive offering will be the 2026 NBA Finals in June, marking the first time the championship series will be exclusively broadcast to Prime members in these territories.
Jay Marine, Global Head of Sports and Advertising at Prime Video, expressed immense enthusiasm for this new venture. He highlighted the commitment to delivering unique basketball coverage that not only informs and educates fans but also celebrates the sport at its highest level, bringing compelling narratives and star power to global audiences.
A significant highlight of the season will be the Emirates NBA Cup 2025, with group play commencing on Halloween. This will feature five consecutive weeks of high-stakes doubleheader nights, including ten compelling games. Notable matchups include the Philadelphia 76ers hosting the Celtics on October 31, Kevin Durant and the Houston Rockets visiting the San Antonio Spurs, the Denver Nuggets facing the Golden State Warriors on November 8, the Miami Heat at the Knicks on November 15, and the Indiana Pacers challenging the Cleveland Cavaliers on November 22.
The inaugural NBA on Prime Black Friday doubleheader, featuring the Milwaukee Bucks at the Knicks and the Dallas Mavericks at the Lakers on November 29, will conclude the Group Play, setting the stage for the NBA Cup Knockout rounds. Prime Video will broadcast all seven Knockout round games, starting with the Quarterfinals from December 9-10, followed by the Semifinals on December 13, and concluding with the Championship game on December 16, with live on-site coverage directly from Las Vegas, Nevada.
The 2025-26 NBA on Prime schedule is packed with must-see regular-season games. Iconic rivalries will ignite, such as the Celtics hosting the Lakers on December 6 at 00:00 GMT. The reigning MVP Shai Gilgeous-Alexander and the Oklahoma City Thunder will make ten appearances on Prime, including two games against the rival Timberwolves and an NBA Finals rematch against the Pacers. The Lakers, Knicks, and Warriors will also feature prominently with ten appearances each. The Houston Rockets, with their new offseason acquisition Kevin Durant, and the Anthony Edwards-led Timberwolves will each appear seven times. The Mavericks are slated for five appearances, including two against their former star Luka Dončić and the Lakers. The historic rivalry between LeBron James and Steph Curry will continue with their final regular-season Lakers-Warriors game on Prime on April 10.
Additionally, Prime Video will offer eight Saturday afternoon games, ensuring primetime coverage across Europe. These games will showcase the league's top European talents, including Victor Wembanyama of the San Antonio Spurs (Mavericks at Spurs on February 7), the Orlando Magic's Moe and Franz Wagner (Magic at Timberwolves on March 7), and the Bucks' Giannis Antetokounmpo (Bucks at Atlanta Hawks on March 14 and Spurs at Bucks on March 28).
The postseason action promises even more excitement, with the 2026 SoFi Play-In Tournament exclusively on Prime Video, featuring six games across April 14, 15, and 17. This tournament sees the Nos. 7-10 teams in each conference competing for the final playoff spots. Prime members will also have exclusive access to a third of the first and second round playoff games, a Conference Finals series, and the grand finale of the NBA Finals in June 2026.
This comprehensive sports offering complements Prime Video's existing live sports content in the UK and Ireland, which includes the UEFA Champions League, and a rich library of exclusive sports documentaries. These include titles like Built in Birmingham: Brady & The Blues, Giannis: The Marvelous Journey, and the acclaimed All or Nothing franchise, featuring various NFL teams and the NCAA's Michigan Wolverines football team.
Viewers can easily access NBA content on Prime Video through a wide range of compatible devices, including smartphones, tablets, set-top boxes, game consoles, and smart TVs, by streaming from the web or using the Prime Video app.
The collaboration between Prime Video and the NBA signals a significant expansion of basketball's reach and accessibility in the UK and Ireland. It's a testament to the growing global appeal of the sport and the increasing demand for high-quality, comprehensive sports broadcasting. For fans, it means unprecedented access to their favorite teams and players, bringing the excitement of the NBA directly to their living rooms.
