In a groundbreaking move at the Shanghai Auto Show, Chinese automotive brands Omoda and Jaecoo introduced Mornine, an advanced humanoid robot designed to redefine the car-buying experience. Developed by Chery Automobile, this innovative creation is set to serve as a sales consultant in dealerships, showcasing skills ranging from guiding tours and explaining vehicle features to conversing in multiple languages. Originally envisioned as a digital character for marketing purposes, Mornine evolved into a physical presence thanks to cutting-edge AI technology used in automobile development.
Mornine's capabilities extend beyond traditional customer service roles. Equipped with multimodal sensing, bionic motion systems, and automotive-grade hardware, she can interpret user commands, recognize gestures, and navigate showroom environments with ease. Leveraging deep learning models, Mornine provides personalized and context-aware responses, enhancing the customer experience. Trained initially in Malaysia, there are hopes for her deployment in European showrooms, including those in the UK, where Omoda and Jaecoo have a significant presence.
From Digital Character to Real-Life Assistant
Mornine began as a virtual entity supporting the launch of the Omodo C5 SUV last year. Her journey from a digital persona to a tangible assistant exemplifies the integration of AI advancements in customer service. Initially appearing in promotional content and brand livestreams, Mornine quickly became a recognizable "intelligent face" for audiences. As her reputation grew, developers sought to materialize her using AI expertise honed through automotive innovations.
This transformation was made possible by integrating inputs from vision, speech, and other modalities into a multimodal sensing model. Mornine’s bionic motion system enables upright walking and precise hand operations, crucial for her role as a sales consultant. Automotive-grade hardware ensures reliability, while deep learning models empower her to understand natural language semantics and generate tailored responses. This fusion of technologies positions Mornine as a trailblazer in customer engagement within the automotive industry.
Pioneering Customer Service in the Automotive Sector
Deployed in dealerships, Mornine redefines customer interaction by serving drinks, leading guided tours, and elucidating vehicle specifications. Her multilingual abilities cater to diverse clientele, enhancing the global appeal of Omoda and Jaecoo. Mornine's presence not only captivates visitors but also educates them about the brands' latest models and underlying technologies. Demonstrations at the Shanghai Auto Show highlight her versatility and effectiveness in engaging customers.
Mornine underwent training in Kuala Lumpur, Malaysia, refining her skills before potential deployments in Europe. With Omoda and Jaecoo expanding their footprint across 73 locations in the UK alone, the possibility of Mornine gracing these showrooms looms large. Although no official announcements have been made, her introduction could revolutionize customer experiences worldwide. By bridging the gap between technology and human interaction, Mornine sets a new standard for customer service in the automotive sector. This pioneering approach underscores the brands' commitment to innovation and customer satisfaction.
