Empowering the Next Wave of Innovators: Susie Ma's Return to Dragons' Den
A Proven Track Record of Entrepreneurial Success
Susie Ma, at 37 years old, has an inspiring journey in the business world. She established her flourishing brand, Tropic Skincare, when she was merely 15 years old. Over two decades later, she continues to lead the company as its CEO, steering it to an impressive valuation of £68 million.
New Faces and Renewed Commitment on the Panel
Ma is slated to feature in every episode of the upcoming season, joining seasoned investors Peter Jones, Deborah Meaden, and Steven Bartlett. Their collective expertise will be used to identify and mentor burgeoning entrepreneurs. The new series will also introduce a rotating cast of special guests, including REFY co-founder Jenna Meek, former professional footballer Gary Neville, and multi-faceted entrepreneur Jamie Laing.
Jamie Laing's Expanding Business Portfolio
Jamie Laing, a prominent figure in the entrepreneurial landscape, will bring his diverse business acumen to the Den. He is the co-founder of Jampot Productions, a podcast production company, and Candy Kittens, which has rapidly become one of Europe's leading confectionery brands. Further solidifying his presence in the consumer market, Laing's Candy Kittens Group successfully acquired graze in 2025.
From Market Stall to National Brand: The Tropic Skincare Story
Tropic Skincare's origins are humble, starting with Susie Ma selling 50 jars of her homemade body scrub at Greenwich Market. This grassroots beginning has since blossomed into a nationally recognized brand, a testament to Ma's vision and dedication.
A Passion for Purpose-Driven Investment
Expressing her enthusiasm for her return, Ma stated her excitement to discover and support founders who challenge conventions, particularly those who might otherwise face barriers to investment. She believes that business should be a force for good, emphasizing the importance of both financial viability and a strong sense of purpose that extends beyond profit.
Viewer Response to Recent Seasons and Panel Changes
The previous season of Dragon's Den, which aired after a summer break, garnered a mixed reception from viewers. The introduction of new judges, including Jenna Meek and Susie, received varied feedback. Fans also noted a perceived decline in the originality of pitches, with some lamenting the prevalence of similar product categories.
Reflecting on Touker Suleyman's Departure
The season also marked the departure of long-standing Dragon Touker Suleyman, who announced his decision to step down after a decade on the show. Suleyman, known for his 50 years of experience in retail and manufacturing and ownership of brands like Hawes & Curtis and Ghost, expressed his readiness to pass the torch and focus on mentoring his existing investments. His final episodes will be broadcast throughout the current season.
